insulting to women, chickens, and sandwiches

| On
Thursday, June 15, 2006
What the hell is wrong with Carl's Jr.? Their newest ad features a clucking chicken (only shown below the neck) walking around with a black bar over its chest (to censor giant breasts) while stripper music plays. WHAT THE HELL?!? The ad with the chicken going in to get a boob job is bad enough, but this is beyond bad. (if I were Carl's Jr, I don't know that I would want to hang a light on the fact that chickens are fed so many hormones in order to get breasts the size of TURKEYS, but I guess the world has come to the place where big boobs = good no matter what).

When did it become a great idea to sexualize a CHICKEN that is about to be killed and EATEN to sell a SANDWICH? Is it working? I'm afraid to find out. I thought the Paris Hilton eating a hamburger in a bikini commercial was pretty ridiculous, but I could understand how it might appeal to their target demographic (which is the same as everyone's apparently -- men age 16-34). What demographic thinks stripper chickens taste better? Ugh! It just grosses me out. They're exploiting these disturbing sex-violence-fast-food messages in a really egregious way. I know it's probably supposed to be Dude Humor, but it's just not funny. (I'm not a dude, but I'm saying it's not funny as someone who has watched and enjoyed JACKASS on more than one occasion. I don't think I'm being missish!)
4 comments on "insulting to women, chickens, and sandwiches"
  1. There's an argument to be made that Paris Hilton is pretty ridiculous, but I get your point about Carl's. Their ads generally don't appeal to me, but I guess that's because I'm not a horny, beefeating 17 year old boy.

    The whole drippy sandwich thing kind of squicks me. Food on people's faces is also almost buttonesque in my warped world. I am given to understand that when I was little, I would walk around the house muttering "Out, damned spot! Out, I say!" when I got something on my dress. Ok, not really, but I would cry and demand to be changed, but I don't mean to derail the Just Say No to Chicken Hooter Train.

    Those ads ARE as twisted as you say. They're no Foster Farms ads. I used to love the Foster Farms chickens, which just goes to show that while it's bad to sexualize a chicken you're about to eat, it's somehow ok to laugh at it and identify with it slurping a big while on a road trip in a very messy car with its best chicken buddy.

  2. I do not really "get" Carl's ads, but I am not the target audience. The commericial that really gets me currently is one for Downy, I think. They have this lovely african american girl child that is wearing a white dress...and the commercial is all about how you should keep your whites white...I am not sure, but I would say that the subtext is pretty crazy...but maybe it's just me?

  3. I am totally aghast! I have never seen those and hope that I don't. Gross.

  4. Martina: I know! The Foster Farm's ads were a little disturbing in the "puppet chicken heading cheerfully to its doom" way, but they were funny and didn't have the skeezy nasty vibe that these have.

    BBD: I haven't seen that ad, but it sounds nasty subtext-o'riffic.

    Leslita: they are gross!!

    ION, all this commercial talk reminds me of the really stupid commercials with cartoon bears selling TOILET PAPER. I guess if a bear DOES shit in the woods, you don't have to worry that it is being unsanitary. so stupid!!


Klik the button below to show emoticons and the its code
Hide Emoticon
Show Emoticon